Lifestyle design is a philosophy that empowers individuals to proactively shape their lives according to their desires and aspirations, determining what they want to prioritize, where and how they want to live, and with whom they want to share their journey.
Quite simply it’s designing your life choosing to live exactly how you want to.
Right now, as I write this post, I’m a Brit living in Phuket, Thailand as I have done for a few years now. When my daughter finishes school in May, as a family, we’ll head off around the world again to explore new countries, new cultures, and live life to the full.
I work on my laptop, and choose travel as my lifestyle.
The operative word being ‘choose’.
That is Lifestyle Design.
What is Lifestyle Design?
Lifestyle design is about choice.
It’s about choosing with purpose & intention the kind of life you want to live, including what you do, where you do it, who you do it with, and making it happen.
How to Design Your Life – TL;DR
Before I get into the nitty-gritty of dispelling myths surrounding lifestyle design, giving you the reasons to design your life, and walking through the critical steps for designing your own path, let me give you the quick and dirty version.
- Know what you want. Create a compelling vision for your future. It’s imperative you’ve envisioned the kind of lifestyle you want to live. You can’t possibly take action towards your dream life if you don’t know what it is! So, start with the end in mind.
- Create a lifestyle design budget. Nine times out of ten, it costs much less than you think to live your ideal life. So make a budget and get clear on what you need every month to live the life of your dreams.
- Make a plan. What do you need to learn/do to make it happen? Start a side hustle? Build a lifestyle business? Renegotiate terms with your boss? Create a plan of what needs to happen to make your dreams a reality.
- Have the difficult conversations. Perhaps you’re going to be leaving your family for a while. Maybe you and your spouse are going in opposite directions. You might be saying goodbye to your job. Who do you need to consider in your journey, and what decisions do you need to make?
- Make It Happen! Nothing happens without action, so take it and go for your dreams.
Let’s get into the details now and start by dispelling some myths.
Lifestyle Design Myths
Myth 1 – You Have to Travel the World
Though many lifestyle designers love to travel and, I highly recommend it, travelling the world is not a prerequisite for lifestyle design.
The point of lifestyle design is that you’re designing the life you want to live, not how you see others on Instagram or TikTok living their life.
If you love where you live, have a big group of friends and a great community, and simply want to design into your life more time freedom, or more love for what you do, so be it.
That’s your ideal life, and don’t let anyone tell you otherwise.
Myth 2 – You Have to Start Your Own Business
If you follow my brand, chances are you want to start your own business, as that’s what I recommend to fund your travels, give you purpose, and create a saleable asset.
However, as with travel starting your own business is not a prerequisite for lifestyle design.
If you love your job, thoroughly enjoy going to work every day, and can’t see yourself doing anything else, then that is your concept of lifestyle design.
Of course, the point of starting your own lifestyle business is that you can work your own hours, be location independent and become a master of your time & place.
However, in this day and age post-pandemic, it’s far more likely that you may have a job that offers these options also.
The critical thing to remember is that lifestyle design is all about designing the life of your dreams.
Myth 3 – You Have to Become a Millionaire
Not only is this a complete myth, but lifestyle design is the antithesis of working hard to become a millionaire.
The whole point of designing the life of your dreams is about chasing experiences and living life to the full now, not working to the bone to make millions you don’t get to spend until you’re too old to enjoy it.
Whether you choose to start a lifestyle business, travel the world, or work from your kitchen table. The chances are to live the life of your dreams you’re going to need much less than you think you need.
When we first came to Phuket, we were financially free at just $3000 a month.
Even now, we don’t need much more to experience ultimate financial freedom, travel the world, and write blog posts at the beach.
Myth 4 – You Have to Buck the System
When Tim Ferriss first wrote the ‘Four Hour Work Week‘ in 2007, the idea of running an online business and gallivanting around the world seemed to be something only truly progressive thinkers would do.
These days it’s far more common to run a small business entirely online and be able to do it from anywhere in the world.
Instagram influencers, travel bloggers, global online business owners are no longer ‘bucking the system’. Instead, they are making the system work for them.
And you can too.
Why Focus on Lifestyle Design?
So why design your life?
Why not just go to school, get good grades, get a degree, get a good job, meet the partner of your dreams, have kids, buy a house, car, pets, etc., and let the chips fall as they lay?
As long as you’re happy, that’s all good, right?
Well, yes and no.
Apart from the obvious, such as, you’re likely paying too much tax to corrupt governments who rarely spend tax dollars wisely, (I’ll save my political opinions for drunken evenings with friends), here are 5 reasons you should be designing your life;
1. You Only Have One Life
As I’m sure you’re more than aware, you only have one shot at life on this planet. As Steve Jobs says, ‘why spend it living someone else’s life‘.
Designing your life ensures that you’re living with intention and that the choices you make every day are yours and yours alone.
It means doing what you want to do, when you want to do it, and from where you want to do it.
If you live for 80 years, that’s only 4000 weeks. When you put it like that, our whole life is a lot shorter than we think, so we need to be grabbing the juice out of every single day.
2. Freedom of Choice
The ‘Four Hour Work Week’ inspired me to change my life and start travelling the world, as I’m sure it did for thousands of other solopreneurs and digital nomads.
In a section that struck home with me, Tim muses about the possibility that;
‘The 80-hour-per-week, $500,000-per-year investment banker is less ‘powerful’ than the employed NR (what he calls new rich or in my terms solopreneur) who works ¼ the hours for $40,000, but has complete freedom of when, where, and how to live.’
The fact is that when you compare lifestyles, the solopreneur earning only $40k/year may actually have a far better life than the financially wealthy investment banker.
And that’s because real wealth (or power, as Tim puts it) is in the ability to choose.
Ultimate freedom comes from being able to make the life choices you want to make.
Whether you want to work in a 9 – 5 job or travel the world, wealth, freedom & happiness is more about choice than money. (Although money certainly aids choice!)
3. Opportunity
It’s easier than ever to create an online lifestyle business you can run from anywhere in the world.
Do you love to bake? These days you can spend your days baking, making videos about it, building an audience and making money from your passion.
Do you love to make jewellery? Do you love health and fitness? Do you enjoy talking about sports with your friends? Are you obsessed with yoga? Do you wish someone had given you the parenting advice you’d now love to give others?
It doesn’t matter what your passions are these days; you can make money from them online, meaning you can talk about, create content around, make videos about and live your passions every single day when you want to and from where you want to.
Case in point I am (writing) speaking this blog post while walking back and forth in the Andaman ocean in Phuket, Thailand, and I have to say, avoiding a jellyfish that just got quite close to my leg.
4. Security
If the pandemic has shown us anything, it’s how insecure jobs are.
It’s time to take control of your financial destiny.
Once you know how much your ideal lifestyle costs, you can purposely set out to ensure that you can generate that monthly income with the ultimate flexibility. You are now in control of your financial destiny rather than leaving it in the hands of someone else.
Whether you need to add side hustles, start a lifestyle business, or invest fully into becoming an entrepreneur.
The beauty of lifestyle design means it’s entirely up to you. You choose what you do.
5. Time
Time is our most precious asset.
The one thing that we can never get back is time.
That is why you need to be making the most of every minute of every day.
For example, I got up at 4 am this morning to complete two posts that I wanted to publish on Medium before coming to the beach to relax and record this post.
When we leave at 12, that will be the end of my working day. I will spend the rest of the day with my husband & daughter.
That is the ultimate in mastering your time and having complete freedom.
That is lifestyle design.
